Ibrahim Shalaby
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Building Identity and Brand
Ibrahim Shalaby
The logo combines butchery tools and meat cuts to symbolize expertise, authenticity, and premium quality. It reflects the brand’s long heritage and trust in providing the finest meat. Brand’s Vision To be the trusted butcher house known for delivering the best cuts of meat with unmatched quality and tradition since 1941. Brand Identity The identity is built around heritage, craftsmanship, and trust. The cleaver represents precision and professionalism, while the meat cut highlights the brand’s core product in a bold, memorable way. Brand’s Colors The brand uses red and pink tones that symbolize: Freshness & Quality – associated with premium meat. Energy & Passion – reflecting dedication to the craft. Boldness – standing out in a competitive market.








